Empowering women leading projects to embrace their misfit, lead fiercely and to be risky creating more opportunities.

Creating cultures of belonging so more women and misfits thrive in male-dominated industries.

Hi, I’m Anita

I empower women to stand in their own shoes as leaders. A client told me this was a dutch expression that perfectly described the impact of working with me – she had the confidence to be herself in a male-dominated industry when she was hearing she was “too much” of something or “not enough” of something else, now she knew she didn’t need to be in anyone else’s shoes to lead effectively. 

I also inspire women to fiercely create the career they want, because staying in your comfort zone without taking risks won’t get you there. (I know because that was me!) Once you’re standing in your own shoes, you’ll be ready to leap into the career you actually want and conquer the doubts of imposter syndrome.


Ready to leap into your fierce?

You can contact me in a Be Fierce call to explore how we can work together through 1-2-1 coaching, group programmes and working with  your organisation. You can also book me as a speaker or facilitator for your organisation.

Are you ready to #switchthemessage on difference?!

YES, Hear Anita’s signature talk about creating cultures of belonging for misfits


I can lead in a way that is authentically me.

”I found Anita when I was in a bit of a low, stagnant place with my project management career after elevating quite quickly. I had maneuvered myself through a number of PM roles/organisations but through this process was starting to wonder if I had fallen out of love with my profession or maybe I just wasn’t in the right place. I felt lost, unsupported and lonely. 

Anita took me through a journey to rekindle and refine my full potential as an enabler of change and a leader of teams. She helped me find my values and what’s important to me so I can focus on this. We spend too much of our time in life concerned with what we aren’t good at and not enough time focussing on what we are. Anita took the time to actively listen, question and challenge where appropriate, to guide me through this process. Anita uses a warm, personable and friendly approach to engage with her clients, in a non-judgemental and safe environment. I really valued this because it enabled trust to be built up quickly. 

The impact of being part of Anita’s scheme has been fundamental for me. I have now reignited my love for project management and also working in an organisation aligned to my values. The fierce project managers I have met through Anita’s PM tribe are fantastic and I will always be thankful for how this has reminded me most importantly that I can lead in a way that’s authentically me, in line with my own values and strengths. I feel that I am finally a part of a support structure that I always believed I needed, but never knew where to turn”

Lexie, Senior Project Manager 

It gave my company a Fierce Project Manger that is subtly changing the way we as women should be as leaders.

“At the start of my journey I was project managing huge projects and trying to find my unique voice as a project manager. My challenge was confidence and ability to speak up when needed

Wanting to grow myself, my career and my own uniqueness, I was seeking coaching opportunities. Fierce PM seemed like just the right thing. 

The outcome was amazing. During and end of the classes, I dove deep into what really mattered to me in my career, as a leader. Also my principles and motivations. Who I am really as a person and as a leader. That is just one of the few things we delved into together. The changes and learning was enormous. I finally found my fierceness and could say all the reasons why I am incredible. Also I found myself with a support group of fierce female PMs, friends for life.

The immediate outcome was the difference in the way I was at work. I was a Fierce Project Manager. The immediate benefit was the increase in confidence, support group and ability to apply my skills and vision to my work and life. I started dreaming a little more 🙂 

It gave my company a Fierce Project Manager that is subtly changing how we as women we should be leaders. Not to mention as happier and well engaged employee. 

Must do – wherever in your career as a project manager or leader. Whether you are lacking motivation and wondering what to do next – Fierce PM Mastermind will help you find that, or you are in a happy place, getting comfortable, Fierce PM Mastermind will challenge you to the next level of levelling up!” 

Nisha, Project Manager 

Being a Fierce Project Manager is about “standing strong in your own shoes”

“Standing strong in your own shoes was a Dutch expression I heard years ago and really liked. 

I have been a project manager for 13 years and have worked my way up to being a senior project manager in my organisation.  I met Anita about a year ago and was immediately struck by her passion for project management and enabling others to reach their potential. At the time I was searching for a new direction in my career which would allow me to make a difference to the PM function in my organisation.  I was trying to chart a new course that felt right for me and fit with the needs of my company.

Working with Anita gave me a safe space to define my values and what I wanted to achieve in my career while keeping my values in the forefront of my mind.  Anita’s warm approach and probing questions enabled me to chart a course forward that is authentically me.  During this time I have changed my role within my company so that I can stretch myself, grow and enable organisational change that will have an impact on many people.  I have really enjoyed being part of the Fierce PM tribe as the project managers I have met have been really supportive and friendly. I have made some good friends who understand what it is like to be a busy project manager in an ever changing world.

To me, being a Fierce Project Manager is about “standing strong in your own shoes”.  You need to understand your own values to have a strong foundation to build on. You also need to be comfortable in your own strengths and successes. You need to be comfortable in owning your superpower, whatever that is for you. To stand strong you also need to be clear in projecting this to others, your superpower is part of you and adds to your value but it will go to waste if no one else knows about it. For people that are looking to take their next steps in project management, Anita can help you to put your best shoes on and move confidently forward in a way that matches your strengths and values.”

Vicki, Senior Project Manager, Chair of APM Women In Project Management SIG